Slumberland Furniture, founded in 1967, is one of the nations top sellers of La-Z-Boy furniture and Sealy mattresses in the midwest with over 120 stores across 12 states. Slumberland has also been known for its philanthropic generosity over the years often helping communities and families in need. With its large inventory and the ability to source furniture and mattresses from high demand manufacturers, Slumberland has become the go-to furniture store in the midwest.

THE CHALLENGE

Although the Salesforce Commerce Cloud platform worked well for Slumberland, they wanted to redesign the customer shopping journey, redesign the navigation, and add additional opportunities to increase conversion and drive traffic into their stores. They also wanted to use an ecommerce platform that would make it easier for their team to maintain their website, require less development effort, and include more functionality out of the box.  


They chose to replatform to Shopify Plus to address these goals and to reduce their need for expensive 3rd party vendors layered on top of their Salesforce Commerce Cloud implementation. They relied on DEMAND to build their site and replace these 3rd party vendors with custom code built on top of Shopify Plus. These customizations not only gave them a competitive advantage in the furniture space, but made the online ordering and store delivery process easier.

"We were paying a fortune in subscription fees to 3rd party vendors. Many of these vendors offered us a competitive advantage. We asked DEMAND to help us find suitable replacements for these on the Shopify platform, and where a vendor couldn't be found we asked DEMAND to build it custom.”

Doug Holmgren, VP of Ecommerce at Slumberland Furniture

DEMAND kicked off this project by architecting prototypes for Slumberland's custom logic and building tools to replace 3rd party vendors where a Shopify App wasn't available. At the same time, Slumberland worked with an outside design agency to redesign all their pages and provide fresh new designs to DEMAND to implement.

LOCAL DELIVERY

With over 120 stores in the midwest and heavy furniture to deliver, Slumberland has a fleet of trucks to get their products to their customers.

DEMAND built custom logic to geo locate online shoppers, calculate and show delivery prices based on the store nearest to them, and provide accurate delivery times even when products had to be ordered from the manufacturers.

DATA SYNC

To keep Slumberlands products up to date on their website and ensure order details were flowing into their order management system, DEMAND utilized their proprietary DemandSync app to replace their connections to Salesforce with connections to Shopify Plus. DemandSync works to translate data into the formats required by all the different platforms Slumberland was using, and is extremely fast moving the large amounts of product and inventory data that Slumberland required.

Some of these syncs included:

  • Order exports
  • Order status imports
  • Inventory from default warehouse
  • Inventory from stores meta tagging
  • See in store inventory updates
  • Inventory activation
  • Products and pricing from PIM
  • Image transfers from PIM
  • Similar product groupings
  • Enabling out of stock purchases

"With the extensible capabilities of DemandSync, we were able to utilize this tool to connect Shopify to many other systems fully adapting to Slumberland's custom requirements for this project. We were also able to quickly import all of Slumberland's live data from Salesforce directly into Shopify."

J Scot Johnston, CIO at DemandPDX

LAST MINUTE BONUS FEATURES

With progress moving ahead of schedule, Slumberland was able to request even more customizations to their Shopify powered website. Selling mattresses presents unique challenges, as customers often require disposal of their old mattress, which incurs an additional charge. They may also want complimentary products like mattress protectors or a protection plan to cover accidental damage. These are excellent upsell opportunities, so DEMAND developed custom logic to make these add-ons easy to purchase on the product page, the mini-cart and the cart.

VENDOR INTEGRATIONS

Slumberland took advantage of many existing Shopify Apps from the App Store. Some of these were customized and all of them were implemented by DEMAND.

"This project demonstrated the capabilities of our team in extending the Shopify platform to achieve some great results for Slumberland Furniture."

CHRIS BERGEMANN, CEO AT DEMANDPDX

CONCLUSION

Slumberland got the site and the performance they wanted on Shopify Plus and were launched on schedule by DEMAND. The new site performed great right from the start with zero issues. The site was crisp and fast with several performance indicators seeing sizable improvements.

  • First Contentful Paint is 344% faster (1.2s -> 0.3s)
  • Total Blocking Time was reduced by 76% (8.4s -> 2.1s)
  • Time To Interactive is 223% faster (13.2s -> 5.9s)

Slumberland's customers were able to find products quickly and easily with an improved navigation, greater feature selection, and they now had the ability to select additional product options in the PDP and the cart. Slumberland scored a big win by increasing the performance on their site, and they were able to significantly reduce their total cost of ownership by migrating to Shopify Plus.

RESULTS

  • First Contentful Paint

    344

  • Total Blocking Time

    76

  • Time To Interactive

    223
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