Dr. Berg, a licensed chiropractor, is passionate about teaching health-related topics, including Healthy Keto and intermittent fasting as a sustainable, long-term eating plan. Known for his ability to simplify complex health issues, he excels at breaking them down into easy-to-understand concepts, helping people connect their symptoms to the underlying causes.  


With 30 years of practice, working with over 40,000 people using natural methods, and conducting monthly training seminars to over 2,500 doctors and healthcare practitioners, Dr. Berg has created a very successful online nutritional store that supports nutrition and the healthy version of the ketogenic diet (Healthy Keto).

THE CHALLENGE

Dr. Berg's team approached DEMAND when their online nutritional store was hosted on Magento Enterprise. Their primary frustration with the platform was that nearly every website update or feature required custom development. This dependency relied on an excessive amount of IT and development support daily just to accomplish tasks that the content and merchandising team should have been able to manage independently. After consulting with DEMAND, it became clear that most of the desired functionality was either available out of the box with Shopify Plus, offered as an app in the Shopify App Store, or could be quickly built by DEMAND.


They chose to replatform to Shopify Plus to make it easier for their team to do what they do best... running their business... and not letting their website run them.

"We have a great relationship with DEMAND... It’s a night and day difference working with them as compared to the other SIs we've worked with in the past. I love the collaboration and get to work directly with their developers doing the coding. The ability for us to jump on an ad hoc call with them at any time is invaluable."

Karl Canto, VP of Ecommerce at Dr. Berg

DEMAND kicked off the project with the goal of reducing ongoing platform and 3rd party app support costs. They leveraged the Shopify Plus platform to bring forward all the functionality the Dr. Berg team wanted to keep from their old site, but did it in a way that made it easier for the Dr. Berg team to merchandise and create content without development support.

YOTPO SUBSCRIPTIONS

A HUGE part of Dr. Berg's business model involves subscriptions, so a great subscription platform was required.

Yotpo Subscriptions was chosen to drive Dr. Berg's "Subscribe and Save" feature and increase their recurring revenue! This platform has a great user experience, and the customer service agents love it. Yotpo also ties in their Reviews, Marketing and Subscription apps together to make it a seamless experience.

DEMAND ONE THEME

Right from the start, Dr. Berg's creative team was able to use the DemandOne theme to achieve the look and feel they envisioned, with nearly everything available out of the box. From search filters to mega menus, the theme provided almost all the sections they needed to build everything in-house. By reducing setup time and minimizing the need for custom development, DEMAND successfully launched the site on schedule, within budget, and without a single change order!

"Dr. Berg's products contain a massive amount of meta data. With our theme's enhanced PDP, we were able to provide all of that data in a remarkably clean and clear way on the Dr. Berg website"

J SCOT JOHNSTON, CIO AT DEMANDPDX

ALGOLIA SEARCH + BAZAARVOICE REVIEWS

Integrating Algolia for its outstanding search capabilities while utilizing Bazaarvoice for its reviews engine introduced additional complexities, as the search results needed to include Bazaarvoice reviews. DEMAND handled the customizations, ensuring the integrations performed flawlessly.

VENDOR INTEGRATIONS

DEMAND customized the Dr. Berg checkout using Shopify's checkout extensibility, the PDP and other pages were also customized, but the bulk of the heavy lifting was done via vendor integrations.  

Dr. Berg heavily utilized apps directly from the Shopify App Store to provide very robust functionality in a lot of different areas. Below are some of the apps that were chosen, some of which were customized directly for Dr. Berg.

  • Algolia

"It's remarkable how quickly and consistently we can launch brands onto Shopify using the out of the box features and 3rd party apps from the Shopify app store. All that's left for us to do is some customization to our theme using Shopify's Liquid templating engine, and updates to our proprietary DemandSync software to support each brand."

CHRIS BERGEMANN, CEO AT DEMANDPDX

CONCLUSION

Dr. Berg's revenues increased dramatically! They got the boost in revenue they wanted, the ease of use they wanted, the site performance they wanted, and all of it was done on schedule and on budget with no change orders by DEMAND.

"I’ve been part of many different system migrations in my career, and I have not seen any of them go as smoothly as this Shopify implementation" -- Alla Rojas, Director of Finance at Dr. Berg

The new site offers a much more robust user experience, presenting significantly more product data to customers. Shopify enabled Dr. Berg to greatly improve their marketing initiatives, while the integration with Triple Whale provided clean analytics and higher-quality data.

As a result of this migration, online revenues increased 21%!

RESULTS

  • Online Revenue

    21

  • Additional Countries Reached

    222
VIEW ALL CASE STUDIES

Ready for results? Contact DEMAND today!

CONNECT WITH US